Tycoon Academy crest logoTycoon AcademySame play. New purpose.

Books & coaching

Start with a book. Continue with a working session.

There is no need to buy the biggest option first. Read, assess, attend, then decide what level of help fits the question in front of you.

Cover of the book What To Do When It's Done by Tony Hills.

The book

What To Do When It's Done

A playbook for purpose, identity, and success beyond the game — written from the quiet after a playing career ends.

Get the book · $39.99

The ladder

Choose the amount of structure you need.

01 · Assessment

Athlete Continuity Assessment

A starting point for naming where the continuity problem is showing up.

Take it ↗

02 · Webinar

Platform to Purpose webinar

Registration link coming soon. This is the door to the next paid option.

Coming soon

03 · Webinar only

Strategy Call

A focused working conversation for the decision in front of you.

$197

04 · Paid program

Purpose to Profit Challenge

A guided place to work the commercial side of what you are building.

$697 ↗

Still deciding

Start with the assessment.

Ask about the right next step